$0 to $100K:  Transform Your Passion into a Sustainable 6-Figure Photography Business

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Are you looking for how to start a photography business from scratch or how to make your existing photography business more profitable?  You are in the right place.

Coming May 2025

🔥 Get on the Waitlist Now

Join the Waitlist

This is the only comprehensive business course for photographers who want to build a strong and lasting part- or full-time business. And it works...let me show you how.

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What if you had a clear roadmap to your first $100K?

We focus on what actually matters — not trends or unsustainable, one-idea plans. It actually takes planning, multiple marketing strategies, and a system to start a photography business.  You’ll leave this course with a business strategy, clear pricing, marketing that works, priorities, systems and an understanding of your finances.

In this course, you’ll learn how to:

  • Build a simple business plan that supports going full-time

  • Create a marketing strategy that consistently brings in clients

  • Price your services profitably

  • Know how to calculate when it’s time to quit your day job

  • Set up funnels that bring in leads on autopilot

  • Respond to inquiries in a way that gets replies (not ghosted!)

  • Prioritize the work that moves the needle — not busy work

  • Stay organized with tools that keep your business on track

  • Keep more of the money you make and move toward financial independence

The 5-P Framework

This course walks you through the exact system I used to go full-time, grow, and scale.

Module 1:  Planning

Create your Big Picture Strategy (BPS) - a roadmap to full-time success

Module 2:  Pricing

Structure your pricing for profit across different market segments

Module 3:  Promotion

Build a marketing plan that attracts qualified clients, consistently

Module 4:  Priorities

Identify your highest-value tasks and ditch the distractions

Module 5:  Profit Retention

Learn how to keep your money, build savings, and reduce stress

Why I Created this Photography Business Course

 

Hi, I’m Jane.

I've been in the photography industry for twenty years and have seen too many talented photographers go broke doing what they love. Undercharging. Overworking. Stuck in day jobs. Drowning in editing. No plan. No profit.

It doesn’t have to be that way.

With an MBA and 9 years in corporate marketing, I built a photography business that brings in nearly $400K annually — all while raising a family, staying local, and actually enjoying my life.

Now I help other photographers do the same — starting with hitting that first $100K milestone.

Let’s start your photography business the smart way — so you can thrive doing what you love.

Action Sheets That Move You Forward

This course isn’t just information — it’s built to help you take action and get results. Every module includes cleanly designed action sheets to guide you step by step, so you’re not just learning — you’re building your business as you go.

Included with your enrollment:

✔️ Going Full Time Revenue Spreadsheet — Run real numbers based on your own personal budget and income goals or use ours until you are ready
✔️ Pricing Plan Spreadsheet — Walks you through how to price products profitably
✔️ Marketing Plan Action Sheets — From message to media to a calendar of promotions - leave with a full Marketing Plan
✔️ Inquiry Response Email Templates — Know exactly what to say (and what not to) so you don’t get ghosted
✔️ Lead Tracking Spreadsheet — Stay organized to hit your numbers

đź“‚ Downloadable. Printable. Actionable.
Everything is yours to keep and reuse as your business grows.

đź’ł This Course Pays for Itself (Fast)

 

When enrollment opens, you’ll be able to join for:
âś… One payment of $697
OR
âś… 3 monthly payments of $249

That’s less than the profit from one well-priced session
— and you'll learn how to book dozens more.

✨ Waitlist Bonus
Waitlist members will get first access — and 10% off.
🛡️ 30-Day Risk-Free Guarantee
Join the course, try the first module, and if you don’t love it, just let us know within 30 days for a full refund.

đź’Ą Waitlist-Only Bonus

Join the waitlist today and get 10% off the course as a thank you!

What this system helped me achieve

 

âś” Built a highly profitable photography business from scratch with nearly $400K in annual revenue
✔ Paid off debt, learned to invest, saved for retirement, funded my kids’ college, enabled my husband to quit his day job
✔ Created a flexible schedule and stayed involved in my boys’ lives
âś” Photographed the NY Mets for 12 years + Time 100 Most Influential People + many great corporate, small business, and personal clients
âś” Opened a studio in our town center and became part of our downtown business community

You can build a business that supports your life, not the other way around.

 

Is This Course Right for You?

This course was designed for photographers who are ready to stop spinning their wheels and start building a business that actually works — financially and creatively.

It’s a great fit if:

✅ You’re still relying on your day job for stability
✅ You’re not making ends meet, living paycheck to paycheck
âś… You work hard but never seem to get ahead
✅ You’re editing photos at night and feeling burnt out
âś… You feel disorganized or overwhelmed
✅ You’re unsure how to price or market effectively
âś… You want a clear plan that leads to real income
âś… You want to control your hours and income
âś… You want more time for family, hobbies, and rest
âś… You want to book more clients with less hustle
âś… You want to eliminate busywork and make more in less time
✅ You want a business that grows — and a life you love

 

 

 

 

This course is probably not for you if:

🚫 You’re looking for a magic wand — this requires real work
🚫 You’re not ready to spend time reflecting, planning, and taking action
🚫 You expect overnight results — building a business takes time and consistency

If you're willing to do the work, I’ll show you what to do and how to do it.


 

About Your Instructor - Jane Shauck

Hi, I'm a photographer first -- with a passion for business, marketing, and helping creatives succeed. 

I've got...
An MBA from Boston College.
A marketing degree from UF.
20 years in photography.
Over 200 weddings. 500+ portraits under my belt.
Published images in Time, Forbes, Cosmo, Martha Stewart Weddings, plus over 100 more magazines.
Industry and teaching experience as a Past President of CT ASMP.
Industry awards including PDN Faces and Best of ASMP.

I'm the founder of IRIS Photography, Jane Shauck Photography and Let’s Talk Business with Photojane.

I also love people which is why I do what I do...and why I look forward to connecting with you.

Client List:

SportsNet NY / Xerox / The Hartford / Virtus / The NY Mets / GE / Danaher / Baird / UConn Men & Women's Basketball / Bank of America

Boehringer Ingelheim / Veeder Root / Time Inc. / M&T Bank / Dept. of Homeland Security / Cummins / Barron's

Cosmopolitan / Forbes Magazine / Marie Claire / Walmart / Swarovski / Trinity Health / Maclean's

O, The Oprah Magazine / Real Simple / Town & Country / L'Oreal Professional / Coastal Living / TIME Magazine / UPS

A Few Tear Sheets

âť“ Frequently Asked Questions

✨ Get on the Waitlist Now - Course Opens May 2025✨